Who You Are

Once upon a time, a dreamy floral designer met a spreadsheet-obsessed event planner. It was the perfect match. Together over a lot of coffee, crazy ideas and a mutual love for making people’s dreams come true, Moira Thompson & Natalie Pinney founded Whim Events in 2011. Whim Events has since blossomed into one of Boston’s leading full-service wedding planning, event design and floral studios. With over ten years of experience, we specialize in joyfully and thoughtfully guiding couples through every stage of the engagement. From scouting your ideal venue to curating well-crafted, intelligent design pieces that hone in on your life together, our team treats each wedding day with the utmost love & care.

You are a couple who is madly in love, and care deeply about your marriage celebration. You value an experienced and trusted vendor team, thoughtful vision, well-chosen florals, personal sentiment, a hospitable weekend where guests feel treated and quality design pieces that enhance your event and speak to your personality as a couple. We are excited to meet you.

Whim has been named one of New England’s Top Wedding Planners by My Weddings Magazine, awarded Boston’s Best Wedding Planner by the Improper Bostonian, and voted one of Boston’s Top 5 Florists on the Boston A-List. 



Specializing in weddings, Whim’s vision is to curate a celebration that shows who you are, and what your life together is all about. As in life, the journey should be as good as the destination, so planning your wedding should be as dreamy and fun as the day itself. Inspired by the art of stage production, natural and organic design elements, and all around awesome times had by all, Whim works behind the scenes to bring your event to life, so you can joyfully get lost in the moment.
Moira and Natalie are also active in the Boston small business industry and are passionate about uniting other local creatives in the community to engage in collaboration over competition. Their newest industry event, The BList has been an integral part of connecting Boston’s wedding industry to innovate and create more wedding magic. Read about The BList in the Boston Globe and the Improper Bostonian