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Boston Wedding Tips: The 5 Things I Wish I Would Have Known Before Planning My Wedding
Glen Magna Farms Wedding

You know that old saying, I wish I knew then what I know now? We are willing to bet every bride could say that when it comes to planning a wedding. Today, we are thrilled to share some real and honest tips from one of our favorite Whim brides, Maura!  Read on to find out what she wished she would have known before planning the big day. (oh, and check out  her awesome wedding here !)

When my now-husband and I got engaged, I assumed wedding planning would be a piece of cake! We’d been together for 8 years, so we knew each other’s style, and we’d both worked in the wedding industry before (him as a DJ, me as a day-of coordinator). I thought we would skate through our short planning period and put everyone to shame. I was so, so wrong.

To help you avoid the same shock I had, here are the 5 things I wish I’d known before planning my wedding.

1. It’s okay to ask for help

I know this sounds basic, but if you’re like me, you might want to be superwoman. Ask people to help you! Your friends and family want to help, as long as you don’t chain them to the glue gun for your 500 custom made favor boxes against their will. And don’t be afraid to ask for professional help. You won’t regret it.

2. Calculate the ROI of your time

I love crafting, so I figured I’d be able to put tons of DIY stamps on my wedding. But when it came down to it, I realized that my time + crafting supplies was a greater spend than hiring someone else. This is not to say that you can’t do anything yourself, but choose wisely. Make sure any projects you do mean something to you.

3. The details are for you, not your guests

Our wedding was fantastic, and guests still talk about it. But they don’t talk about the little chair I hid in the woods or the perfect photo booth props I found. They talk about the food, the music, and the overall experience. That being said, I would do all the details over again, but it’s nice to know that you can focus on what you want for those. They are there to make you smile!

4. Spreadsheets are your best friend

So this might be unique to me, but spreadsheets became my best friend during wedding planning. Not only did they help keep everything on budget, they were also a great way to prove to my fiancé and family that yes, this is what things cost, this is where that’s going, and here’s why. If you aren’t a spreadsheet gal yet, embrace your inner data geek and learn to love Excel.

5. Pick a time to stop worrying and stick to it

When you’re in the midst of planning, it can be easy to forget that you’re a person. I am so so so glad that I was able to stop worrying about all the minutia a month out and just enjoy my last few engaged weeks with my fiancé. We had guests coming from across the globe and being able to spend the week leading up to our wedding with them instead of making 300 cake pops like I’d originally planned was well worth it.

In general, lean on your pros and take a deep breath. They know what they’re doing and they’ll make your day everything you and your fiancé have dreamed of. Congratulations, and happy planning!

About the author: Maura FitzDaniel is a proud former Whim bride! She currently blogs and makes paper flowers at

Wedding Planning 101 Workshop at the Gardens at Elm Bank

Yay! Wedding Planning 101 is here again! It’s that time of year for us when the engagement ring selfies are rolling in and we couldn’t be more excited to work with our newly engaged couples on the biggest day of their lives! Yet when we first meet, the one thing they tell us is that they have absolutely no idea where to start and are stressed to the max. (ie; We’re engaged! Now what? We have no idea how to budget! I have no idea what venue to choose, etc.!)  No stress needed.

This year, are beyond excited to take our 3rd Annual Wedding Planning 101 Workshop on the road. We’re bringing all of our budgeting tricks, timeline know-how and vendor tips to the Gardens at Elm Bank on 2/25/17.  Enjoy an amazing lunch from Peppers Artful Events, some awesome draaaankkks, and learn planning tips that only planners know. You won’t want to miss it. Bring your fiance, your mom, or your besties and be prepared to have all your burning wedding questions answered! All are welcome!

ps. Wondering if the workshop is really worth it? Check out this blog that our bride Leila wrote about last years 101 event! Nope, we didn’t pay her. haha.  And her wedding ended up being stunning to boot!

Can’t wait to see you there. Sign up by 2/20!

Wedding Planning Checklist Boston



Boston Bridesmaid Inspiration: Heartfelt Gifts for Your Gals

A few months ago, we were honored to be featured on Ruffled Blog for our Everyday Bridesmaid photoshoot, a collaboration between some of Boston’s best wedding vendors to create an unforgettable morning of bridesmaid experience. We teamed up with our gal Kathryn at the Everyday Co. to plan, style and design the loveliest way for the bride to artfully thank her girlfriends/maids for their years of companionship and devotion. What better way than champagne, custom hand-stitched hankies and beautiful handwritten notes for your #squad?  We hope you enjoy!

Photos By: Tiffany Von Design | Event Planning, Design & Floral Design Whim Events | Event Styling & Design The Everyday Co. | Venue: The Ames Hotel Boston | Bridal Gown: Hayley Paige via Flair Boston | Robes: Luxxie Boston | Hair Jennifer Tawa Hair Design | Makeup: Lacey Strong of Amanda McCarthy Beauty | Bridesmaids Dresses Monique Lhuillier via Bella Bridesmaids | Handkerchiefs: The Everyday Co. | Calligraphy: Li Ward Hand Lettering

The Connors Center Wedding: Michelle & Brian

We can’t say enough about Michelle & Brian’s Connors Center Wedding last spring. These two are nothing short of perfect for each other, and honestly some of the world’s most kind-hearted people. They were high school sweethearts and best buds in every way. Michelle had a love for Harry Potter, so we made sure to include some important HP lingo in the design too..and it still gives us butterflies..”After all this time? Always.” Sigh. We wish these two the most amazing version of Always.  xoxo- Whim

WHAT WHIM DID: Signature Seasonal Florals and Styling 

FLOWER CHOICES:  Lots of lavender, hydrangea, garden roses, and astilbe!

OUR FAVORITE PART OF THEIR DAY: Honestly, just working with Michelle & Brian were a dream. But if we had to pick one part, it was the amazing choreographed dance their entire wedding party did. Oh wait,  and let’s not forget about the handwritten notes Michelle wrote to every single guest tucked into their place card envelopes. The sweetest. And the Yay! flags. Ok, we had many favorite parts. 😉

Photos by Yeah Bud Photography | Video by Justin Joslin Wedding Films | Venue: The Connors Center | Catering: Peppers Fine Catering | Paper: Paper Moss | Hair by Jennifer Tawa | Makeup by Swoone Beauty | Planning, Design & Floral: Whim Events | Tent: Sperry Tents | Rentals: NECR | Calligraphy: Posh & Prep

Michelle and Brian // Elegant Tent Wedding at The Connors Center – Dover, MA from Justin Joslin Wedding Films on Vimeo.



The Crane Estate Wedding: Sarah & Zack

Sarah & Zack’s Crane Estate wedding was nothing short of fabulous, in the best Great Gatsy way. We adored working with Darling Creative Company, who designed this wedding and called upon us for floral design. Oh and we got to hang with DCC and the couple for dinner and drinks to boot! On the wedding day, we used vintage candles and lush mercury glass arrangements for a timeless yet elegant look. Sarah & Zack, we hope you had the best day ever! xoxox

WHAT WHIM DID: Signature Seasonal Florals

FLOWER CHOICES:  Hydrangea, garden roses, eucalyptus & more.

OUR FAVORITE PART OF THEIR DAY: The moment when Sarah saw the grande staircase that we had loaded with greens, flowers and candles. She burst into tears of joy! We also loved how happy she was whenever she was with Zack.

Photos By: Sweet Lady Jane

Venue: The Crane Estate



Boston Fall Wedding at Alden Castle: Laura & Trevor

It’s true, it is not even summer before we start thinking about Boston fall weddings. But honestly, how could we not think about cozy autumn New England weekends when we look back at Laura & Trevor’s wedding last November at Alden Castle?

Laura & Trevor’s elegant wedding was one of our favorites ways to end our floral season. For florals, Laura leaned toward rustic greens, deep reds and purples to mesh with the bridesmaids kelly green dresses (and her adorable Irish heritage!), rather than traditional fall oranges. She also had a big time love for DIY elements, so she arranged the centerpieces herself with florals we provided, and our team made the bouquets and bouts. Moira used seasonal florals including ranunculus, calla lilies, garden roses, seeded eucalyptus and those luscious maroon peonies that only come out for a brief second in November! Laura & Trevor, we wish you many more cozy fall days together!  xoxoxo -whim

Photos by Nir Landau

Boston Wedding Vendors Unite: The B List Recap!

What happens when you get 130 Boston wedding vendors together in one room?  A freaking rad party which left us with confetti in our hair for days.  The B List event on 2.24 was all about industry collaboration, meeting new industry friends, getting boozy with old ones and really just breaking down old and stuffy walls in the event biz. No kickbacks, no cliques, just a lot of creativity in one room. We want to thank every single person that came out to hang with us and the sponsors who made the night magical. It was a blast, with a capital B.

Why did we create and host #theBList? Because we believe the best events come from creativity and collaboration, and we want to encourage more of it in New England. As wedding vendors, our only job is to create kick-ass events. Which means, we want a team behind the event that feeds off creativity, not credit. A team that works well with each other naturally. And an experienced team that is willing to push the envelope to make some magic. And that is exactly what our clients want for their events too.  So we pulled together some really awesome vendors, asked them to be a part, and then just let them run with their ideas, no major specifics provided (other than an obvious color scheme and overall vibe). Here’s what came out of letting some very talented people simply do what they do best.

ps. the amazing creative team is listed after these sweet pics from Alexandra Roberts Photography. We cannot wait until next year!

pps. see what wedding vendors do in the Danger Booth. 😉

Hosted & Planned by Whim Events | Venue:Warehouse Xi | Paper: Paper Moss | Photo Booth: The Danger Booth | Photo Booth Backdrop: Giovanna Puorto | Photobooth Props, Cocktail Napkins +  Dance Floor Decal:Darling Creative Co.| Food: Forklift Catering | Bistro Lighting: Ryan Designs | Marquee Signs:Farnswood Signs | DJ: Djour Entertainment and Good Karma Entertainment | Cocktails + Bartending: Wanderlush | Hair: Lindsay Griffin Hair Stylist & Co. | Makeup: Amanda McCarthy Beauty | Rentals: Rentals Unlimited | Desserts: Mayflour Confections | Wine: Boston Winery | Beer: Aeronaut Brewing | Spirits: Astraluna Brands and Gordon’s Fine Wines & Liquors | Champagne: Champy | Calligraphy Menu & Bar Signs: Posh & Prep | Calligraphy Table Signs + Dessert Signs: YennyGrams | Welcome Sign: Extras by Alaina | Everyday Co. Linen Napkins: Bash Studio / the Everyday Co. | Hangover Kits: ESQ. Events Wedding Coordination | Bubbly Bar Backdrop + Design: The Little Things and Sweet Annie Floral Design | Dessert + Entry Flowers: Poppy Floral | Donuts: Union Square Donuts | Cocktail Table Florals: Whim Events | Media Relations: In Good Company PR




DIY Floral Design Workshop Boston 4/9

April is shaping up to be a busy creative month for us.. and for you! We are so excited to host our first ever DIY Floral Design Workshop at our studio in Charlestown on 4/9! Join Moira, our Co-Founder and Master Floral Designer, for a DIY floral design workshop that will provide you with the skills and confidence to create your own beautiful wedding or event flowers! This is perfect for the DIY bride who needs a little extra floral coaching, industry folk eager to learn the art of floristry, or anyone who has a little crafty itch after a long winter! Enjoy a glorious afternoon cutting, cleaning, prepping and arranging gorgeous spring blooms. Leave with a new skill that will last a lifetime. Register now!FINAL WORKSHOP JPEG FOR WEB

Why Choosing Wedding Flowers Should Never be Stressful
boston wedding flowers

We don’t believe in making you choose your wedding flowers from a book.  Most of our clients would have no idea where to begin! After 10 years in the floral industry, Moira found that getting to know couples personally is the best way to design their perfect wedding floral concept. Which is how she came up with her unique philosophy: take couples to the Boston Flower Exchange and show them the beautiful variety Mother Nature has to offer!  A market visit is an awesome way to hone in on couples’ unique tastes. Plus it’s a blast for moms or bridesmaids, too. Here’s a bit from Moira about why a market visit with her can make a major difference in your wedding design:

Make a Connection.  A market visit allows me a second opportunity to connect with the couple and really learn who they are, their individual style and what they love.

Open Your Mind. Magazines or Pinterest only show a fraction of available flowers. Unless you have an uncommon interest in flowers, most couples have no idea what flowers are in season. A market visit allows you to see everything available in season and develop a new appreciation for flowers. Many brides are blown away by what they see. You’ll find textures and flowers you never knew existed.  Think pineapples, fiddle heads or pomegranates!

Capture Your Spirit. By hand selecting your favorite flowers –  from classic to unique – your wedding flowers will completely capture your spirit. Custom tailored to you. No other wedding will look quite like it.

Collaborate.  Our trip to the market becomes a collaboration between you and I. You get a say in your flowers. And if a flower you love is too expensive for every centerpiece, I am happy to sneak a few into some show stopping places- your bouquet or the photographer’s favorite spots.

Prepare for the Unexpected. Because Mother Nature loves to change, it’s possible a bad week for flowers can happen.  A few years ago, a volcano erupted in Iceland and temporarily suspended the delivery of flowers to the US. I almost did not get the flowers I ordered. By going to the market and learning your individual taste, I feel confident that if mother nature doesn’t cooperate, I can pick a second choice you’ll equally adore.

Personally, I love going to the market. I try to lose myself in the flowers and want them to reflect the couple. By going to the market, I have a fantastic understanding of what the couple really likes. I feel excited and inspired to create their dream, because I see it clearly!  Plus, going to the market with couples takes me out of my comfort zone and helps me see flowers with new eyes. I look for the beauty the client sees. I now have favorite flowers that I didn’t even like 5 years ago. Because of that,  I am constantly growing, changing, and developing as a designer.  My clients help me become much more open minded and keep me on my toes: challenged and inspired.   -M

Of course, not every couple lives in Boston, so a Pinterest page will do just fine for Moira if a visit cannot happen. But if you have the opportunity to do it, we guarantee you’ll feel alive, inspired and confident in the beauty of your big day.

Flower Market Visits are included in Signature Seasonal + Custom Packages and can be added to any Classic Package. 

Photo: Alexandra Roberts Photography


Boston Engagement Shoot Inspiration

We know many of you 2016/2017 brides are currently spending the last bits of winter dreaming up ideas for your spring engagement session. So we had to share this garden inspired beauty from Deborah Zoe Photography.  The couple, Liz & Andy, had an intimate garden picnic in the exact spot where Andy proposed. (Oh, learn about his awesome surprise proposal here!) A landscaper, Andy had a big appreciation for greenery, plants and florals, so when Deb asked us to make bouquets and pretty floral accents for this session, we jumped on it.  Moira filled bouquets with fern, helleborus, garden roses and jasmine to create a wild and overflowing garden-picked look. And literally, how amazing does it all look with Liz’s dress? We loved the session so much that it begged us to ask the question, shouldn’t everyone have flowers for their e-session? 😉 Enjoy!